LANEIGE will be the first Amorepacific brand to use packaging made from Eastman Cristal Renew copolyester with certified recycled content

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LANEIGE Water Sleeping Mask featuring. (Credit: PRNewsfoto/Eastman)

South Korean cosmetics firm Amorepacific has selected speciality materials provider Eastman for using the latter’s sustainable packaging solutions for its products.

LANEIGE will be the first Amorepacific brand to use packaging made from Eastman Cristal Renew copolyester, using its molecular recycling technologies.

LANEIGE Water Sleeping Mask will be packaged in jars made from Eastman’s Cristal renew material, which features 30% and 50% certified recycled content.

The cosmetics company plans to commercialise the LANEIGE Water Sleeping Mask product in the US and Canada, through its retailer partner Sephora.

Amorepacific development and purchasing division senior vice president Jung Changwook said: “Cristal Renew and Eastman’s innovative molecular recycling technologies will play a crucial role in helping us achieve the commitments laid out in our ‘2030 A MORE Beautiful Promise,’ without sacrificing the premier beauty experience customers expect from Amorepacific.”

Eastman said that it uses molecular recycling technologies to break down hard-to-recycle plastic waste into building blocks to create new materials.

The new materials produced from recycled plastic will be similar to traditional materials in terms of clarity, lustre and mechanical properties.

Eastman plastics commercial director Glenn Goldman said: “It’s an honour to be selected as a partner in Amorepacific’s sustainability journey.

“We look forward to working further with them to bring new innovations to market, beginning with the LANEIGE launch before the end of the year.”

Last month, Eastman completed the sale of its global tyre additives business to an affiliate of One Rock Capital Partners for a total consideration of $800m.

The sale included its rubber additives, including its Crystex insoluble sulphur and Santoflex anti-degradants, along with other product lines and associated assets and technologies.

One Rock would pay $725m in cash at closing and would make an additional payment of up to $75m based on the performance of the rubber additives business through 2023.