Alcan Packaging is expanding its portfolio to take a bite of the lucrative shrink sleeves market. The Cumbrian operation will now offer shrink sleeves under the ‘Show-Off’ range printed in flexo and gravure processes.
Commenting on the announcement, product manager Steven Wilkinson said: “We see shrink sleeves as a significant growth area as brand strategy and consumer targeting become increasingly sophisticated. Many of our existing labelling customers are launching packs which include shrink sleeves, so it makes sense for us to be in the position to offer what they need.”
The Show-Off range will target the beverage, food and confectionery markets and will become an important sub-brand to the company. The sleeves will be offered in PET, PVC or OPS in 50micron and produced on a DCM seaming machine.
Alcan’s first Show-Off customer is Mailway Packaging Solutions on behalf of the Edrington Group for its Famous Grouse whisky brand.