The new lightest beer bottle, which is ready for commercial production, will help the brewing company to minimise CO2 emissions
Brewing company Anheuser-Busch InBev (AB InBev) has unveiled the lightest longneck beer bottle, which is claimed to be the first of its kind in the world.
The new lightest beer bottle, which is ready for commercial production, will help the brewing company to minimise CO2 emissions.
The weight of AB InBev’s standard longneck beer bottle has been reduced from 180g to 150g, thereby helping the brewery to reduce its CO2 emissions by 17% per bottle.
AB InBev stated that the packaging accounts for 50% of its product carbon product footprint, and the latest innovation supports its sustainability goals, which consists of a 25% reduction in CO2 emissions across its value chain by 2025.
AB InBev has designed the new lightest beer bottle at its Global Innovation and Technology R&D Centre (GITEC) located in Leuven, Belgium.
The company has combined different advanced technologies to develop a sustainable bottle without affecting a safe and beer quality securing packaging.
AB InBev packaging technology development global director Frederik De Graaf said: “Light weighting our bottles has been a priority for many years at AB InBev and this new, lighter bottle is an important environmental and technological breakthrough, allowing us to decrease the carbon footprint of the glass bottle.
“This success is the fruit of intensive collaboration with our external glass partners, having shared knowledge and worked together on new glass coatings, new glass mould coatings and state of the art converting to strengthen the glass.”
AB InBev intends to initially launch the lightest beer bottles as one-way bottles in Europe.
GITEC team of scientists will also focus on the development of technologies to lightweight these bottles that need to survive several cycles.
AB InBev aims to have 100% of its products in packaging, which is returnable or from majority recycled content by 2025.
In March this year, AB InBev’s lager beer unveiled a new circular form of packaging for six-packs as part of its sustainable efforts.