7-Eleven, a Japanese-owned American international chain of convenience stores, is bringing first self-chilling can to shelves in the US for test launch of new Fizzics sparkling cold brew coffee.

selfchill can

Image: 7-Eleven brings first self-chilling can to market for test launch of new Fizzics Sparkling Cold Brew Coffee. Photo: courtesy of PRNewswire / 7-Eleven, Inc.

During the test launch, the Fizzics Sparkling Cold Brew Coffee drinks are available at select participating 7-Eleven stores.

The Joseph Company International has developed Chill-Can technology, which is being tested with Fizzics coffee drinks that are available in three flavors such as Regular, French Vanilla and Caramel.

According to 7-Eleven, the Chill-Can containers are purchased at ambient temperature and chilled when ready to consume.

Once activated, the patented technology uses reclaimed CO2 and the process automatically chills the can and the sparkling coffee beverage inside.

7-Eleven private brands director Tim Cogil said: “Because the self-chilling can technology is so groundbreaking, we wanted to introduce it with a super innovative beverage.

“Sparkling coffee sodas met all the criteria. Previously available in some coffee shops, a handful of exclusive canned carbonated brews began showing up last summer.”

To start chilling process, the can has to be placed on a flat surface and turn the can upside down and twist the base to activate until a constant hissing noise is listened.

The Joseph developed patented Chill-Can and the MicroCool technology, which uses a built-in heat exchange unit in concert with reclaimed CO2 to create its chilling technology.

Self chilling technology uses CO2 that is recaptured from the atmosphere and is reused. The Chill-Can is said to be 100% recyclable and does not introduce any new CO2 to the atmosphere.

Based in Irving of Texas, 7-Eleven manages, franchises and licenses more than 66,000 stores in 17 countries, including 11,600 in North America.

7-Eleven, which markets brands such as Slurpee, Big Bite and Big Gulp, provides salads, side dishes, cut fruit and protein boxes, pizza, chicken wings, cheeseburgers and hot chicken sandwiches to the customers.