The programme will be introduced in the local Kansas City market directly to collect, sanitize, and reuse 360 Vodka bottles to reduce material waste

360_Send_it_Back_Program

360 Vodka announces "Send it Back" programme to collect, clean, and reuse bottles from participating accounts. (Credit: PRNewswire/360 Vodka)

Eco-friendly premium vodka maker 360 Vodka has started an eco-friendly “Send it Back” programme with a hands-on approach.

The programme will be introduced in the local Kansas City market directly to collect, sanitize, and reuse 360 Vodka bottles to reduce material waste.

Based in Missouri, 360 Vodka is offering charitable incentives to do encourage the customers to take part in the programme.

Retailers participating in the programme will be provided with recycling crates to fill them with empty 360 Vodka bottles, which will be collected by the 360 Vodka pickup team.

The firm has said that they will donate $20 to Synergy Services in return for every full crate of 16 bottles.

Synergy Services supports and works for the development of families in crisis, including intervention, shelter, counselling, advocacy, and education.

The company has committed to donating at least $10,000 to the organisation through this programme.

Synergy co-executive director Robin Winner said: “We are so excited about this partnership and the potential impact it will have for our clients.

“We want to thank all of the participants for joining us on this mission! The collective kindness and generosity mean the world to us.”

Some of the participating locations are Sharks Restaurant & Billiards (Shawnee), Wayne & Larry’s (Lawrence), Maloney’s Sports Bar & Grill (Overland Park), and several Tanner’s Bar & Grill locations.

In Missouri, Atomic Cowboy, Missie B’s, and Southside Bar & Grill are all on board in Kansas City, as well as Conrad’s Restaurant & Ale House (Liberty) and Stables (Kearney).