Cadbury India, a part of Mondelēz International, has launched Cadbury milk chocolate, Cadbury Fruit and Nut, Crackle and Roast Almond in new modern packaging.
Developed by the global Cadbury Dairy Milk team with the help of design agency Pearlfisher, the new packaging design has been introduced in various countries such as the UK and Australia.
Product shots will be replaced by imaginative and joyful expressions of each flavor, as part of the new design.
Each of the selective designs communicate more about the product and stay true to the ‘say what you see’ approach, the company said.
Cadbury India chocolate category and media director Siddhartha Mukherjee said the company always explores new ways to create and maintain consumer excitement.
"The last packaging change on Cadbury Dairy Milk happened almost 5 years ago, making it the right time to introduce the new global and joyful packaging in India," Mukherjee added.
Image: Cadbury Dairy Milk’s new packaging. Image: Courtesy of PR NEWSWIRE INDIA – Cadbury Dairy Milk.