Confectionery manufacturer R Crawford has launched Vimto Fizzy Lollipops with individual bar coded sticks in new drawer boxes designed by the UK-based Belmont Packaging.

Belmont managing director Sean Moloney said the company created a dispenser design, coupled with its unique ‘On Demand’ print service.

"Vimto have been very quick to realise the benefits of variable print on corrugated products and we look forward to helping them drive increased sales via printed shelf trays and dispensers into the future," Moloney said.

Using Belmont’s new corrugated packaging print service, the drawer boxes are digitally printed and are suitable for all sectors of the confectionery trade.

A total of 100 lollipops are wrapped inside the box in metallic foil wrappers.